Authority

The people, the programme, the proof.

Every page on this site claims something. This one shows the evidence — the founders we’ve worked with, the platforms that invite Felix to teach, the outlets that publish his thinking.

The author

Felix Velarde.

Felix Velarde’s first business was one of the first web design shops in the world. His second became the world’s most awarded digital creative agency. Over twenty years he founded and led a series of pioneering businesses and a roll-up.

He spent the next decade applying what he’d learned, turning the method into a repeatable system. That system became 2Y3X®, the managed scale-up programme used by more than forty founders to scale fast and frequently to exit at industry-leading multiples.

Scale at Speed is the book version of the same method. The Advisor and the Scorecard are the free tools. The Course is how you do it yourself. 2Y3X is how you let the team do it for you.

Founder outcomes

Forty-plus founders. One method.

The founders below ran the 2Y3X programme, and successfully applied the method in their businesses.

Working with Felix has been one of the most transformative experiences for Veza Digital. As an advisor and mentor, he has fundamentally changed the way we think about growth, leadership, and scale. Felix has an exceptional ability to cut through complexity and bring clarity to both strategic and operational challenges. His methods are not theoretical, they are structured, practical, and deeply effective. Under his guidance, we’ve built stronger systems, clearer accountability, and a roadmap that’s already showing measurable results.

Marko Milutinovic Chief of Staff · Veza Agency Network · 4 acquisitions in 12 months

I worked with Felix for just over a year and it changed my career and business forever. If I had to point to one thing, it would be, I believe that Felix taught me how to think and how to design strategy. We were a successful company before and we are so afterwards but now we are organised, strategic, purposeful and ultimately ready to continue scaling in an organised and efficient manner.

Chris Donnelly Founder · Verb Brands · Acquired by Croud

Felix’s no-nonsense approach breaks down complexity and keeps you focused on the things that really matter… turns theory into reality and puts strategy into practice. The results speak for themselves.

Claire Nash MomentumABM · Acquired by Accenture

Felix is a rare breed. He understands deeply what makes businesses tick, is well connected, ambitious and very commercially savvy. He has a great understanding of the market and is well positioned to support a board from a positioning, strategy and M&A perspective. Last but absolutely not least — a genuinely decent human being who is diligent about doing the right thing.

Tim Deeson CEO · Deeson Group · Acquired by TPXImpact plc

I’d totally lost interest and was about to catapult the towel into a bonfire; but with the new proposition, engaged team and acquirers seeing us as an asset, it completely turned around.

Adam Smith Founder · Rawnet · Acquired by Phoenix

After operating for a decade, Felix and his team lit a new path for us. Everything from titles, to operational changes, mission, finances, marketing, personnel — every box was checked, and what felt insurmountable became reality with our trusted navigators. Felix and his team have eyes in the back of their heads, and while at times it was unclear why a certain exercise is important, if you trust the system and give yourself over to their wisdom, you will be successful scaling and selling your company.

G Tyler Barnet Co-founder · Grapeseed

I’ve been working with Felix for around 18 months. As a result, we’ve tripled our headcount, the turnover’s tripled and profit percentage doubled. I cannot recommend him enough if you’re looking to grow a solid agency fast.

Stefano Marrone Founder · Nucco Brain · Acquired by Unit9

This is the orchestration Felix provides: he takes you deeper into the values of the organisation and into what drives people to find a proposition with purpose that also rightly identifies you in the market.

Jess Tyrrell Managing Director · Beyond

I’m grateful to Felix for showing me how to empower my team and make them feel part of what we’re building. I’ve watched them all grow as individuals and I know that the future of my business is in great hands.

Ellen Utrecht Founder · MikeTeevee

I can honestly say working with Felix is the most enjoyable thing I’ve done, work-wise. Enjoyable and challenging and rewarding as an owner as well to see the impact on your business.

Dave Endersen Partner · White Bear

Felix has an exceptional ability to bring clarity to complexity. He consistently takes high-stakes challenges and makes them feel focused and achievable, guiding you back to the why behind your goals. He helps you prioritize what truly matters and avoid reactive decision making that can easily cloud your judgment and momentum. Working with Felix has been a highlight of my career and has fundamentally shaped how I think, lead, and empower my team.

Triana Mills VP, Creative · Refine Labs

This isn’t about someone coming in and telling you what to do—it’s about empowering your team and making growth a shared responsibility.

Bill Updegraaf Founder · Grapeseed Media

Full list and longer testimonials on felixvelarde.com.

Selected speaking

Where the method has been shared.

VenueTopicYear
Boston Agency MeetupAI transformation frameworks2026
Boston M&A BootcampTeam-driven M&A integration2026
Hult International Business SchoolEntrepreneurship2026
Hult Founders LabScalability2026
Austin M&A SummitFrameworks for scaling2025
Scale at Speed Live LondonScaling for exit2025

Invite Felix to your event →

The book

In print, Kindle, Audible. On shelves everywhere that matters.

Published worldwide by Robinson and Hachette.