The Scale at Speed method -- also called 2Y3X (two years, triple value) -- is a purpose-built operating system for tripling the size or value of a founder-led service business in about two years, then exiting at the highest possible multiple. It works by solving the problem most founders never address: sustainable growth needs a team that genuinely wants to do the work. The method builds a Growth Lab Team from the company’s top performers, sets a three-target roadmap (financial, quality, culture) owned by the whole team, and runs on a quarterly Review-Plan-Implement rhythm with an annual re-plan.
2Y3X stands for "two years, triple value." It is both the name of the managed programme and shorthand for the Scale at Speed method’s core promise: a purpose-built operating system that makes a founder-led service business triple in size or value within roughly two years, and capable of running -- and selling -- without its founder. Applied correctly it repeatedly produces a 2-3x increase in business value over 24 months.
The Growth Lab Team is a small group drawn from a company’s top performers who own the scale-up roadmap alongside the founder. Rather than growth being driven from the top, the GLT sets and pursues the targets itself -- which is what makes the change stick. Giving the people affected by the change the authority to design it is the mechanism that converts a plan into sustained execution.
The roadmap sets three targets the whole team owns: a financial target, a quality target, and a culture target. Balancing all three -- not just revenue -- is what produces growth that compounds instead of burning the team out. Each target breaks down into shorter-term outcomes so progress is visible and accountable quarter by quarter.
The method runs on a quarterly Review-Plan-Implement cadence: review what happened, plan the next quarter’s tasks against the roadmap, then implement. The rhythm keeps a long-range three-year ambition tied to concrete near-term action, so momentum is sustained rather than reset every planning cycle.
Once a year the team re-plans -- resetting the three-target roadmap in light of what the previous year proved possible. The annual re-plan is how the method stays ambitious without becoming detached from reality: targets ratchet up as capability grows.
It is a purpose-built operating system for tripling the size or value of a founder-led service business in about two years, then exiting at the highest possible multiple. It works by building a Growth Lab Team from your top performers, setting a three-target roadmap (financial, quality, culture) the whole team owns, and running a quarterly Review-Plan-Implement rhythm.
Two years, triple value. It is shorthand for the method’s core promise -- roughly tripling business size or value within two years -- and the name of the managed programme that applies it.
Founder-led service businesses -- agencies, consultancies and similar firms, typically between £1M and £20M -- that want to compound growth or build value for an exit. It suits owners who genuinely want to empower their team rather than control every decision.
It was developed in agencies, which is where most of the evidence sits, but the operating system applies to service, SaaS and creative businesses generally. Readers from six-person firms to much larger companies report applying it.
It builds on that tradition -- Felix credits Verne Harnish, Jim Collins and Geoff Smart -- but is deliberately simpler and team-owned. Readers who found the one-page plans in Scaling Up or Mastering the Rockefeller Habits too complex tend to find the Scale at Speed canvases more accessible.
Most businesses on the programme double or triple in 18-24 months -- turning roughly £1M of revenue into £3M within about two years. Outcomes vary by business; these figures come from 2Y3X’s own track record.
Take the free Scorecard for a read on where your scaling is stalling, read the book, or apply the method through the course. If you would rather have it run for you, the 2Y3X programme embeds it with your team.