Apply the method, in your business.

The full Scale at Speed method: six phases and twenty modules, with videos, GLT workshop packs and working templates. Taught at your pace, or with the 2Y3X team running alongside you.

Curriculum

Six phases. Twenty modules. One operating system.

The same 2Y3X method we use in the managed programme, taught in the order your business needs it: diagnose, build the team, draw the map, install the rhythm, scale the business, then step back from it.

Phase 0

The Diagnostic

Find where growth is leaking before you add pressure. A structured stress-test across the five bands of your business, ending in a Scale-Readiness baseline.

You leave knowing where growth is leaking: a current-state assessment, a thirty-six-month growth scenario for your business and a prioritised view of your biggest risks and strongest levers.

3 modules

Phase 1

The Engine

Move the burden of scaling from you to a Growth Lab Team of A-players, aligned behind three strategic goals and a proposition worth scaling.

You leave with a Growth Lab Team and its charter, a three-year goal statement you have agreed together, and a proposition worth scaling.

3 modules

Phase 2

The Map

Reverse-engineer the three-year business into a one-page Strategy Map across the five bands, then distil it into the critical tasks in the right order.

You leave with a one-page three-year Strategy Map your team agrees on, checked against your SWOT, and the Year 1 initiatives that start turning it into reality.

3 modules

Phase 3

The Pulse

Install the execution rhythm: a one-page Roadmap, the Research–Prototype–Implement monthly cycle, and a meeting heartbeat that keeps everything moving without burnout.

You leave with a Year 1 Roadmap with an accountable owner for every task, a brief for every first-quarter task, and a meeting rhythm already in your diaries.

3 modules

Phase 4

The Growth

Build the capabilities of a 3× business, band by band: superstar teams, high-value customers, a predictable revenue engine, documented process, and financial control.

You leave knowing what each part of the business needs in order to grow well, with your Strategy Map and Roadmap checked and corrected against it, and a clear view of the training and outside help you will need.

5 modules

Phase 5

The Breakthrough

Test the whole system in a trial quarter, remove founder dependency, and finish with a business that runs, scales and creates value without you.

You leave having run your first quarter of Roadmap work, with work and decisions moving off your desk, a Decision list built with your team, and a business someone outside it could understand.

3 modules

Our experts

The team behind the course.

The method is Felix’s. Inna wrote the course with him and presents it, Lucius produced it, and four group leads from the 2Y3X programme run the Cohort and Inner Circle groups.

Felix Velarde

Felix Velarde

Author of the method

Felix founded or co-founded six agencies between 1994 and 2014, starting with one of the world’s first web design agencies. He has helped scale over forty agencies, founded 2Y3X in 2015 and wrote Scale at Speed.

Inna Goncharenko

Inna Goncharenko

Course co-author and presenter

Inna wrote the course with Felix and presents most of its video lessons. She holds two LLMs and an MBA, and is co-writing the Scale at Speed Handbook with him.

Lucius Sayles

Lucius Sayles

Producer

Lucius produced the course. He founded MAGE, a go-to-market agency that helps founder-led businesses take new products and services to market.

Mark Homer

Mark Homer

Cohort group lead

Mark founded GNGF, a legal marketing agency, grew it for a decade, partly as a 2Y3X client, and sold it to a PE-backed buyer. He now runs Grandin Holdings, which buys agencies.

Jess Tyrrell

Jess Tyrrell

Cohort group lead

Jess was Managing Director of Beyond Europe (Next 15) and has worked at Grey Consulting (WPP) and ustwo. She now runs Pitch & Growth, helping founders raise investment, scale and exit.

Marcus Elliott Brown

Marcus Elliott Brown

Cohort group lead

Marcus is an agency founder and CEO and was head of new business at Saatchi & Saatchi and Publicis Media. His field is international sales leadership and new business strategy.

Jim Sterne

Jim Sterne

Cohort group lead

Jim founded the Marketing Analytics Summit, co-founded the Digital Analytics Association and has written thirteen books. He also led 2Y3X USA for two years.

Three tiers

Three ways to do it, depending on how much help you want.

The course opens soon. Until 31 October the self-paced version is $199. From 1 November it is $297 and stays there. That is the whole offer: no countdown, no coupon, no launch-week theatre. Solo’s price does not move from here: no countdown, no coupon, no launch-week theatre. Enrolment opens before the price rises. Reserve a place now and we will email you the day it does. You get access on the day the course goes live and everything that follows for twelve months. Reserve a place now and you have access on the day the course goes live and everything that follows for twelve months.

Solo · self-paced

$199$297

$199, the founding price until 31 October 2026, then $297.

The full course: six phases, 20 modules, videos and exercises. Lifetime access, with updates included for 12 months. Fourteen-day no-questions money-back.

  • Full course (six phases · 20 modules · videos + exercises)
  • Lifetime access + updates for 12 months
  • Workshop packs, workbooks, tools and templates for every phase
  • Bonus: Emergency Planning: The QuickMap®

Launches online soon.

Reserve a place
Inner Circle · the Cohort plus calls with Felix

$3,999

Capped at 20 per cohort.

Everything in Cohort, plus two one-to-one calls with Felix and a 90-minute group call with him for your Inner Circle cohort once a month for six months. Full refund if you ask within 14 days after you pay and at least 7 days before your kick-off call; booking the kick-off for less than 7 days ahead ends it.

  • Full course (six phases · 20 modules · videos + exercises)
  • Lifetime access + updates for 12 months
  • Workshop packs, workbooks, tools and templates for every phase
  • Bonus: Emergency Planning: The QuickMap®
  • Private Slack community of scaling founders
  • Six-week guided cohort run by 2Y3X senior consultants
  • Weekly group calls + peer review during cohort
  • A 45-minute one-to-one kick-off call with Felix
  • A 90-minute group call with Felix for your Inner Circle cohort once a month for six months, on the questions members send in
  • A second 45-minute one-to-one call with Felix after the six weeks, booked before your cohort’s last monthly call
  • Capped at 20 per cohort

Intake dates: announced when enrolment opens.

Reserve an Inner Circle place

Not sure which? Start with Solo. If you move up within 14 days, we refund what you paid for Solo. All prices exclude VAT: businesses in the UK and the Isle of Man pay VAT at 20 per cent on top, and businesses elsewhere pay no UK VAT.

Start preparing now

Run the course Scorecard while you wait.

Three minutes, free, and you keep the result whether or not you enrol. It scores your Scale-Readiness across the five bands of the business and tells you which of them is holding growth back — which is exactly what Phase 0 asks you to bring. Do it now and you start the course with the diagnostic already done.

Not sure the course is the right fit?

If you’d rather deploy Scale at Speed as a managed programme where expert consultants (who have all run successful companies) do the work alongside your team, visit 2y3x.com. If you want Felix personally, a small number of founders work with him 1:1 each year at felixvelarde.com. Either path makes more sense than forcing the course to fit.

Who it’s for

Founders of growing businesses who want a method, not a motivational poster.

  • Agency and consulting owners
  • Scale-up founders between product-market fit and series B
  • Service-business CEOs who want to compound growth or build value for exit
  • Second-generation founders who inherited a profitable business and want it to grow again
Who it’s not for

Tourists. Tyre-kickers. Founders looking for a silver bullet.

  • If you haven’t committed to growing the business, this won’t help
  • If you want a shortcut that doesn’t involve doing the work, this is the wrong course
  • If you’re pre-revenue, the Scorecard and Advisor are both free and will serve you better
Frequently asked

Answers.

How much time does it take?

Watching and reading the course takes up to twelve hours. The time to set up the system varies from team to team: it takes a handful of workshops and strategic meetings, spread over several weeks. Once the system is running, Growth Lab Team members protect two to three hours a week for the task they own, and the team meets once a month to review progress. Teams adjust this rhythm to suit their business. If you join the Cohort or the Inner Circle, allow three to four hours a week during the six weeks for the weekly call and the work with your group, on top of the reading, watching and homework. The Inner Circle adds a 90-minute group call with Felix once a month for six months, from week 3, and two 45-minute one-to-one calls with him. The pace is yours: you keep access for as long as we run the course.

What if I don’t finish on schedule?

Solo has lifetime access, for as long as the course runs, so you can pick it back up when you are ready. A Cohort member who falls behind can join the calls and the channel of the next Cohort intake once, at no charge, if it has a free place. The Inner Circle’s monthly group calls with Felix go ahead on their dates regardless, each with a recording; the course modules stay available. You don’t lose anything by slowing down.

When does it start?

Solo is available from the day the course opens. We announce the Cohort and Inner Circle intake dates when enrolment opens, and email everyone who has reserved a place.

Is this right for me if I haven’t read the book?

Yes — the course is self-contained. Reading the book first deepens the context but isn’t a prerequisite.

Can I expense it?

Yes. The course is a business expense in every jurisdiction we know of. We issue VAT-compliant invoices. Your finance team will be happy.

What’s the refund policy?

Solo: 14-day no-questions money-back. Cohort and Inner Circle: a full refund if you ask within 14 days after you pay and at least 7 days before your kick-off, which for the Cohort is Day 1 of your intake. For the Inner Circle, if you book your kick-off for a time less than 7 days away, the refund period ends when you book it. After that there is no refund, including for calls you miss, but you can move your place to the next intake once, on the same notice.

Is there a certificate?

Yes. When you complete the course we email you a link to your certificate of completion. It shows your name, the course, the completion date and a unique serial number, and you can download it as a PDF.

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